Vicky Weng

About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.


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Hi! I'm Vicky Weng.

I'm a UX designer, with an education in design thinking and innovation. I have a varied and unconventional background spanning multiple disciplines including public health & nutrition, branding, and campaign strategy all of which has made me into a better, more empathetic designer. Most recently, I worked as a General Manager with auxiliary responsibilities in marketing and design. All together, I have 6+ years in health & nutrition, 4+ years in management, 3+ years in marketing strategy, and 2+ years in design (graphic and UI UX design).


My Story

While there is fascination with right vs left brain dualities, I've never felt as if I leaned toward one end versus the other. Rather, I've always thought of myself as someone who is quite balanced in the way I approach problem solving: I'm both systematic and creative, logical but flexible, imaginative but also grounded with rationalism and practicality. Because of this paradoxical nature, it took quite a bit of trial and error for me (6 years to be exact) to find a career path that aligned with my natural strengths and interests and offered a unique mix between my aforementioned needs. I'm most happy when I get to deconstruct, refine, rebuild, and execute plans that make a positive difference in the lives of others. UX UI Design fits this mold perfectly.  


My Belief

  • User experience is more than design—it’s strategy! 
  • It's more then just "pretty looking products." 
  • It's about streamlining, refining, and optimizing a particular user experience.

My Skill Sets

Research & Synthesis

  • Market Research
  • Ethnographic Research
  • Empathy Mapping
  • Storyboarding
  • User Journey Mapping
  • Persona Development

Strategy & IA

  • User Business Goal Alignment
  • Feature Roadmapping
  • Task and User Flows
  • Problem Defining
  • Solution Ideation

Design And Testing

  • Low, Med, Hi-fidelity Wireframing
  • Prototyping
  • Interactive & Visual Design 
  • Usability Testing
  • Affinity Mapping


Interested in working together?

I'm now the lookout for a full-time opportunity in UI/UX/Product Design.