Contact Me: vickyweng26@gmail.com
Hi, I'm Vicky Weng,
a Behavioral Nutritionist
turned Human Centered Designer.
EXPERIENCE
(2015-2017)
01. Snapkitchen
General Manager
- Team building, training & recruitment
- Refined and streamlined operations
- Drove sales, client loyalty & satisfaction
Lead Chicago Graphic Designer
- Email marketing design
- Promotional materials
- Sales collateral
- Presentations
- Educational Materials & Policy Manuals
Local Marketing Strategist
- Strategized partnerships & generated leads
- Developed successful campaign strategies
- Analyzed and defined target market
02. Kitchfix
(2015-2015)
Marketing Brand Ambassador
Launched new health-food products:
- Target market research
- Product to consumer education
- Nutrition advocacy
- Survey design
- Competitor Analysis
Drove sales and customer loyalty:
- Strategized venue selection
- Coordinated consumer tastings
- Conducted brand promotions
- Formulated local partnerships
Supervision
- Trained 2 junior employees
(2014-2015)
03. UIUC College of Agriculture, Consumer, Environmental Sciences
Lead Research Assistant (Food Marketing & Behavior)
- Studied how information and environmental factors impact consumer food decisions
- Conducted research and applied findings to promote consumer health and well-being
Research Specialties
- Field experiments and survey design
- Value of information
- Consumer food preference/behaviors
- Food and nutrition labeling
(2013-2015)
04. Activities And Recreation Center
Marketing Representative (auxillary responsibilty)
- Coordinated nutrition seminars and sampling booths
- Spearheaded campus-wide marketing initiatives
- Designed nutrition education and promotion materials
Cooking Instructor
- Executed all cooking programs
- Performed dietary analysis
- Conducted nutrition consultations
- Advocated health and fitness
- Streamlined program offerings
05. Carle Foundation Hospital
(2014-2015)
Dietetic Technician
Assisted Clinical Dietitians in providing medical nutrition therapy services:
● Screened medical charts for nutritional risk and initiated referrals for dietetic assessment
● Prepared and instituted nutrition plans for patients/clients/families
● Monitored intake and acceptance of required meals and supplements
● Educated disease prevention through counseling sessions
● Consulted with doctors and nurses
EDUCATION
01. DesignLab
(2017-Present)
- Full time UI / UX Design Course
02. Springboard
(2017-2017)
- User Experience Design (Self-Taught)
03. University of Illinois at Urbana-Champaign
(2011-2015)
CORE COMPETENCIES
- User Research & Synthesis
- Information Architecture
- Product Strategy
- Interaction Design
- Prototyping
- Usability Testing & Validation
- Visual & User Interface Design
TECHNICAL SKILLS
- Photoshop & Illustrator
- Sketch
- Axure
- Invision
- MarvalApp
- Balsamiq
- HTML3/CSS3/Javascript
INTERESTS
- Branding & Corporate Identity
- Illustration
- Listening To Alternative Rock
- Singles Tennis
- Cooking ...and eating!
- Writing / Blogging / Reading
- Yoga